Media kit
The CMO role isn't dying. It's being reset.
Everything you need to have Matt Gosselin on your show. Take what you need.
The book
The Big Bold CMO: The Leadership Reset AI Demands
AI has made execution abundant and judgment scarce. The Big Bold CMO shows marketing leaders how to rebuild teams, technology and leadership around that shift.
- Author
- Matt Gosselin
- Foreword
- Dr. Koen Pauwels, Distinguished Professor of Marketing, Northeastern University
- Publisher
- Brown Fedora Books
- On sale
- November 18, 2026
- Formats
- Hardcover, paperback, ebook, audiobook
- Length
- 210 pages
- Hardcover ISBN
- 979-8-9960119-0-2
Drag the jacketed hardback or use the controls to see the front, spine, and back
Host intro
Ready to read, about 30 seconds
My guest today has spent twenty-five years leading global B2B marketing through every rebuild of the function, from the rise of digital to the AI shift happening right now. His new book, The Big Bold CMO: The Leadership Reset AI Demands, argues that AI has made execution abundant and judgment scarce, and that the CMO role isn't dying. It's being reset. Please welcome Matt Gosselin.
Bios
Short and long
Short bio
Matt Gosselin has spent twenty-five years leading global B2B marketing organizations through every major reset of the function. He is the author of The Big Bold CMO: The Leadership Reset AI Demands (November 18, 2026) and speaks on AI, marketing leadership and human judgment. He lives in Central Florida.
Long bio
Matt Gosselin has spent twenty-five years leading global B2B marketing organizations through every major reset of the function, from the rise of digital to the shift now underway with AI. His work focuses on marketing strategy and the leadership challenges of the AI era. He is the author of The Big Bold CMO: The Leadership Reset AI Demands, as well as Christian children's books. He lives in Central Florida with his wife, Nicole, and their three children.
Conversation topics
What Matt talks about
- 01
The Big Bold CMO: The Leadership Reset AI Demands
Why the CMO role is being reset, not replaced.
- 02
The Great Inversion
What happens when execution becomes nearly free and judgment becomes the advantage.
- 03
Human Originality in the Age of AI
Why the machine isn't the enemy. Apathy is.
Interview questions
Questions hosts can use
- 01
You say the CMO role isn't dying, it's being reset. What's actually breaking?
- 02
What is the Great Inversion, and how do you know it's already happening?
- 03
If execution is nearly free, what are marketing teams actually for?
- 04
You write that AI is now the product, the audience and the instrument. What does that change about a CMO's Monday morning?
- 05
Why can't the broadcast-era playbook survive the agentic one?
- 06
What does the new CMO stack look like across teams, agencies and technology?
- 07
Judgment, taste, originality, trust. Which is hardest to protect?
- 08
“The machine isn't the enemy. Apathy is.” Where is apathy hiding in marketing teams?
- 09
What should a CMO stop doing this quarter?
- 10
What's the one question every marketing leader should take into their next planning cycle?
Praise
What leaders are saying
“I went into this expecting another polite marketing book about prompt engineering and tool stacks. Instead, Gosselin holds up an uncomfortable mirror to the entire function.”
Jason Spaulding
Global Product Marketing Lead, EY
“In the boardroom, the most important AI question isn’t ‘how fast?’ but ‘who decides?’ The Big Bold CMO answers both with rare clarity.”
Hugo Goicochea
Board Member, Former CEO, IBM (Ecuador) and Canvia (Peru)
“This book prepares marketing leaders to make AI their superpower.”
Derik Sutton
CMO, Autobooks
Downloads
Files for your show page
Review copy
Request a review copy
For hosts and producers. Matt will send you a personal digital copy by email.
Book Matt