Further Reading
The Limitless CMO
Lisa Cole · 2026
The most operationally specific playbook I've read for redesigning marketing in the AI era. Read it for the how.
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Ideas
Ideas worth thinking about. And occasionally arguing with.
01
My thinking
- Article · Coming soon
Execution is cheap. Now what?
What changes for marketing teams when output is no longer the bottleneck.
Link coming soon - Article · Coming soon
The broadcast model is breaking
A conversation on agentic experiences and the end of mass distribution thinking.
Link coming soon - Article · Coming soon
Taste as a leadership skill
Why the ability to choose well is becoming the scarcest asset in the building.
Link coming soon - Article · Coming soon
The machine isn't the enemy
Apathy is. A short argument for originality in the age of AI.
Link coming soon
02
The Big Bold CMO Bookshelf
Books I keep returning to
Some of these show up in the pages of The Big Bold CMO. All of them shaped the thinking behind it. They are not the only books worth reading. They are the ones I keep going back to.
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Shaped my thinking
Leading with Heart
John Baird & Edward Sullivan · 2022
The best leaders don't reach for hacks. They ask better questions. Five conversations that put the human back at the center of leadership.
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Chapter 12
2084: Artificial Intelligence and the Future of Humanity
John Lennox · 2020
The clearest moral examination of AI I've read. A human being is more than data and computation — and that is the line no CMO should give up.
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Chapter 11
Principles: Life and Work
Ray Dalio · 2017
A near-collapse turned into decades of decision rules running as software. The intellectual scaffolding for how a CMO builds judgment into a system.
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Shaped my thinking
What To Do When Machines Do Everything
Malcolm Frank, Paul Roehrig & Ben Pring · 2017
Written years before the AI Awakening, and it still reads like a field manual. The question was never whether the machines would arrive. It's what leaders do when they do.
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Shaped my thinking
Originals: How Non-Conformists Move the World
Adam Grant · 2016
The evidence behind the people who create from conviction instead of optimizing for credit. The closest thing I've found to a research case for the originalist.
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Chapter 11
Good Strategy / Bad Strategy
Richard Rumelt · 2011
Diagnosis, guiding policy, coherent action. The clearest line I know between real strategy and a slogan.
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Preface
Different: Escaping the Competitive Herd
Youngme Moon · 2010
The book that convinced me to build on my strengths instead of raising my weaknesses to average. Still the best case I know against following the herd.
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Preface
Ben & Jerry's Double-Dip
Ben Cohen & Jerry Greenfield · 1997
Signed, carried into every house I've lived in for a quarter century, and on the shelf behind me on every video call. Values-led business before it was fashionable.
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