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Matt Gosselin
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Build the human-led marketing organization.

See how human leaders, connected teams and agentic AI work together, with clear ownership of strategy, customer growth and the work itself.

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Seven pages. Delivered by email, with an instant download.

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  • 01A visual model of the CMO's expanded responsibilities.
  • 02Eight leadership areas, including integrated intelligence, demand, accounts and sales alignment.
  • 03A detailed work matrix showing practical agent contributions.
  • 04Guidance on the Standing Record, human judgment and implementation.

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The CMO Mountain: Human-led + Agent Enabled

The CMO sets direction. Eight leadership areas combine professional expertise with agent-supported workflows, and agents connect and support every team.

The CMO Mountain illustration: the CMO at the summit, eight leadership areas on the slopes connected by agentic AI, resting on new growth, shared knowledge and human capability.
Matt Gosselin

About the author

Matt Gosselin

Matt has spent roughly twenty-five years leading B2B marketing, working at the intersection of technology, transformation, leadership, and growth. He is the author of The Big Bold CMO: The Leadership Reset AI Demands.

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The Big Bold CMO: The Leadership Reset AI Demands by Matt Gosselin